Concept / This conceptual identity project consists of a postcard set and poster series for underground folk artist Michael Hurley, promoted by Folk Yeah.
Background / Michael Hurley has had a cult following in the folk community since he started performing in 1964. His music is an eclectic, witty, and often bizarre twist on traditional folk. For this postcard set, I used an unpolished aesthetic, with broad color swashes and hand-drawn illustrations to reflect his quirky character.